Atlanta law firm Meadows, Ichter & Trigg is retaining PR Prose to assist with marketing activities. A division devoted to PR and marketing for professional service organizations will promote the work of the law firm, including a governmental litigation unit lead by former Georgia Attorney General Mike Bowers. And speaking of the big guns, PR Prose recently snapped up a former partner of Alabama marketing agency Haughton & Company. Paul Haughton will develop its strategic account programs. Before selling his share of the agency that bears his name, Haughton helped market the healthcare industry in the Birmingham area. His background includes print and electronic marketing for healthcare and institutional clients, plus strategic marketing as CEO of a major manufacturer. Haughton’s work at PR Prose is part of a structuring program that will provide single source, integrated marketing to clients in technology, healthcare, manufacturing, and professional services.