T.G. Madison Advertising is taking to the backwoods with its latest client, BackWoods Grocery, Inc. The Atlanta based e-commerce company sells gourmet and traditional camping foods and supplies via its website BackWoodGrocery.com. The selection of more than 400 items is expected to double in the next six months. BackWoods is Madison’s first dot com win. As agency of record, Madison will develop brand identity through advertising and promotion. Madison will also be responsible for BackWoods new web site, set to be launched in late spring.