Student Award Winners Under the Big Top Student Award Winners Under the Big Top
Creative Circus student Art Director Mark Sorenson and Copywriter Eric Arnold have won two awards for their Tsing Tao Beer campaigns. Headlines for the three ads read: “When dogmeat is a delicacy, you make a really good chaser;” “Sold Only in 6-packs, never as individuals;” and “In China, we’re allowed one child per couple. That’s why we’re sending you our beer.” The pair took home a distinctive merit award in the student category at the Art Directors Club in New York City. As a distinctive merit award winner, the campaign will be exhibited in the new gallery of the Art Directors Club and will become part of the worldwide traveling exhibition. Art Directors Greg Wyatt and Hal Pickel, Copywriters Erik Proulx and Jonathan Ozer, and Designer Brad Maggart also won merit awards in the student competition.
Sorenson and Arnold also won an International ANDY Award in the student category. Now in its 33rd year, the ANDY is sponsored by the Ad Club of New York, and honors creativity in advertising throughout the world. The awards ceremony took place at Town Hall in New York City on April 26. In addition, Art Directors Theo Rocha, Stephen Hollis and Dean Shavor, and Copywriters Alex Russel and Natalie Kauffman won Distinction Awards in the competition.
Creative Circus student Copywriter Tom O’Connor and Art Director Lance McBride were selected as finalists in this year’s One Show College Competition. Headlines for the campaign, designed to generate interest in Vietnam as a travel destination, read, “Vietnam does not need a Nature Channel,” “There is no Vietnamese word for Lunchables,” and “The Shrines of Vietnam are not shrines to commerce.” The tagline for each ad reads, “Vietnam. It’s un-American.”