Cellular South has turned to Fletcher Martin Ewing for help as it launches a multimedia branding campaign. FME is charged with positioning Cellular South as a leader in wireless phone sales and service in Mississippi. The brand campaign will break on television, radio, and in newspapers. The new plan will focus on calling plans, expanded coverage, and increased cell clarity for Cellular South customers. The tagline FME will employ for all of these efforts is “We Are Wireless.”

Fletcher Martin Ewing has also recently announced a new partnership with causeLink.com. Headquarterd in Atlanta, causeLink.com is a marketplace where consumers can give to the charitable causes of their choice while purchasing brand name products in a secure, private online environment. Some nonprofit partners already committed to the effort include the American Cancer Society, the Leukemia Society of America, World Wildlife Foundation, the Arthritis Foundation, Paralyzed Veterans of America, and the March of Dimes. FME will provide integrated marketing services for causeLink.com, including account and strategic planning, advertising, direct mail and public relations services.