Seven-year old graphic design firm, Hardboiled Studio, Inc. has evolved into hardboiled [ full service, a creative branding agency offering advertising, media, interactive, and graphic design services. In addition, Shawne Taylor, formerly of Pollak Levitt Chaiet Advertising and RET Media, has been appointed Vice President of Account and Media Services. To go along with the new name and new focus, hardboiled [ full service recently moved to new loft space in the Floataway warehouse complex in the Emory/Virginia Highland area. The new address is 1123 Zonolite Road, Suite 21, Atlanta, Ga. 30306.

Other recent work for Hardboiled includes the re-branding and design of Ben Meadows Company’s web site, as well as working extensively with start up BrightLane.com on identity development, collateral work, and pre-launch advertising.