Alex Brackett recently joined midtown Atlanta marketing firm, point b as an Assistant Account Executive with the Spiral medical marketing team. Brackett is an experienced writer with a background in public relations. Spiral, managed by Account Executive Kristen Duckworth, specializes in medical marketing for point b. Directing the marketing initiatives of such industry players as Horizon Medical Products and Atlanta start-up echosource.com, the Spiral team is carving out a place in medical marketing circles. Brackett will also contribute to the daily management of the team’s varied client accounts as well as point b’s copywriting and PR efforts.