BBDO South wants you to get a good night’s sleep. Ads for Simmons’ new multi-million dollar advertising campaign were created by Atlanta based advertising agency BBDO South, under the leadership of Art Mellor, Executive Vice President/Executive Creative Director. The ads highlight the company’s philosophy of “better sleep through science.” Rather than focus on price point or product size, the new Simmons campaign will showcase Simmons products as a way to achieve a better quality of life through better sleep.

BBDO has also hired several new staff members Gayle Weiss, Account Supervisor; Lisa Appleby, Media Supervisor; Patrick Vrana, Senior Account Executive; Brad Groves, Account Executive; Natalie Biniasz, Media Buyer; Heather Roose, Assistant Media Buyer; and Leslie Soloman, Assistant Media Buyer.