Robert Roth has joined BBDO South as Vice President/Creative Director of the agency’s design and digital division, Splash. Roth will oversee the creative direction of the division’s projects with Pat Moslow, Splash Senior Vice President/Executive Director who will be responsible for new business development. Roth has been a coveted freelancer in Atlanta for 14 years, working with many agencies producing ad copy for such companies as Orkin and the United States Marine Corps. He has written annual reports for companies including Polo/Ralph Lauren, Equifax, and The St. Joe Company.