KilgannonMcReynolds recently unveiled four new banner ads for client, Southern LINC, an integrated wireless communication service from Southern Company as part of a continuing interactive campaign. The new tactics use Enliven and Flash technologies and extend from one of the agency’s philosophies, “URLbiquity”, which means, according to Principal Rena Kilgannon, “including the URL in everything we do.” The banners which appear over DoubleClick and Flycast networks have increased traffic to Southern LINC’s website by 50% and have appeared on sites for The Weather Channel and Access Atlanta. Credits for the campaign include Julie Burmeister, Creative Director; Laine Harrington, Media Director; Michelle Melnik, Account Executive and The rev::, an interactive design shop.

Kilgannon’s own ubiquity grows with a 2000 Telly Award for Tucker Federal Bank’s television spot, “Mr. Cool.” Targeting the oft stamped, Generation X-ers, the spot examines the benefits of saving money with Tucker’s JustRight Banking service. Invoking the classic archetype of the ugly duckling, the spot features a nerdy X-er who becomes “cool” and attractive when he acquires extra g’s. The spot was broadcast in 1999 on stations including ESPN, CNN, The Weather Channel, and MTV.

Digital Insurance, Inc. (DI) has named KilgannonMcReynolds advertising agency of record. DI allows small businesses and individuals to buy and manage health insurance coverage online. Beginning in September, the company will offer a line of insurance and will host a 24 hour, year round customer contact center which will facilitate the website. DI recently acquired HealthAxis.com’s retail web site and related assets. HealthAxis.com enables healthcare payers and those involved with the digital distribution of health insurance to do it on the web.

With new clients come new capabilities. Kilgannon along with Principal Michael Reineck announced the launch of The Ad Incubator, Inc., a marketing incubator for early stage start ups. The business was formed to meet the increasing marketing demands for prolific start up companies. Kilgannon sees it as customizing services for individual needs and the need for speed. Pricing will be on a project by project basis. For start ups concerned with pricing, stock or warrants will be considered as compensation.