Hardboiled [ full service was chosen as first agency of record for imPress Sports Marketing. ImPress produces and distributes sports marketing materials for college and professional athletic teams across the United States. Hardboiled launched the ad campaign on May 29. The campaign includes a yearlong business to business advertising campaign, direct mail, a new logo, and a revised website. The whole kit and kaboodle began with an ad featuring Steve Finley of the Arizona DiamondBacks inducing readers to “Grand Slam” their next sports promotion. Future ads will highlight hockey, college football, and men’s and women’s basketball.