Giant Studios, a motion capture and animation studio, recently completed 3D animation and visual effects work on CNN’s domestic network identity campaign. The work debuted on June 1, the network’s 20th anniversary. CNN’s new look is glimpsed in daily spot animations, generic show, and network ID’s. Rudy Poat, Effects Supervisor, Rich Suchevits, Senior Compositor, and Digital Artist Kurt Judson worked with CNN Marketing and Creative Service’s Creative Director, Dan Brown, Producer Jeff Kissinger and Art Director Chris Moore to define the aesthetics of the spots.

Of the project, Moore said, “Our concept was to portray the magnification of the world and illustrate e-connectivity in the design. To achieve this, design elements of globes and fiber optic rings were created. Rays of light are then transmitted through these elements as they interact.”

Giant created the package using Softimage’s XSI and Nothing Real’s Shake. CNN worked with Designer, Joni McLane and Freelance Producer Jon Esther to provide boards for the production.