Karmavision Films and Fricks/Firestone Advertising splashed into summer with four new television commercials. Paul Souter directed the commercials, shot from the refrigerator’s point of view, for Suntory Water Group. The commercial shows family members reaching into the fridge to grab unhealthy sugar drinks while supers and voiceovers recount the virtues of drinking clear and pure water. Elliot Firestone is Executive Creative Director for the agency with Yara Siegelaar as Art Director. Kim Meyers was Copywriter on the spots, and Virginia Bouldin produced. Executive Producer for Karmavision was Vivian Jones.