In June, T.G. Madison unveiled a new national print campaign for The International Design Guild. The Guild is an association of independent luxury flooring showrooms in the country. The ads feature beautiful women vamping supine on carpet patterns. The first ad, “elante Leopard,” features a leopard print carpet with an exotic woman. The copy reads, “Was That You or the Carpet Purring?” The purpose of the campaign is to convey how fashionable the carpet selections of the showrooms are and to invite interest in going to the showrooms. Ads are slated to appear in Architectural Digest, Traditional Home, Decorator’s Showcase, and Icon magazines.