Coming Together in the Name of Sports Coming Together in the Name of Sports

ZapMedia.com, Inc., a media convergence technology company, and MAX Broadcasting Network, Inc., a media company delivering original, online video and audio programming in sports and entertainment, have teamed up to give users updated information and answers to all their pressing sports questions. ZapMedia will integrate Maxfootball.com and Maxbaseball.com into the ZapMedia Portal to offer users information about the National Football League, National College Athletic Association football, and Major League Baseball.

Zap and friend, Microsoft Corporation have announced a strategic agreement, representing a step in delivering ZapMedia’s digital media appliance and broadband digital entertainment service. Under the agreement, ZapMedia will integrate Microsoft’s Windows Media audio and video format and digital rights management (DRM) technology into their upcoming ZapStationTM as the default digital media format and DRM. The station will store, playback, and protect digital entertainment content, making it and Zap’s proprietary software engine and entertainment portal the first universal digital media system for the living room.