Making the ubiquitous Barney a little more hip was the task at hand for Clockwork Advertising, the brand advertising division of Adair-Greene. The team created the print image campaign for the baby apparel line, �Barney for Baby� as well as �Barney�s Worldwide Collection� toddler apparel line. Lyrick� Studios in Dallas will launch the new apparel lines this fall.
�It was time to make Barney a little more hip,� said Sue Beddingfield, Vice-President of Marketing for Lyrick. The campaign, titled �Oversize� features an oversized object with the product and talent merged into that object. For the �Barney for Baby� execution, an oversized diamond ring is used with an infant placed where the diamond should be. The headline reads, �Precious.� Credits for the campaign include: concepting by Senior Art Director, Jean Sudermann and Copywriter, Rick Julian; photography by Scott Lowden Photography.