TranzPartner has offered Fletcher Martin Ewing (FME) $5 million in exchange for marketing and advertising brilliance. An ASP for trucking companies, TranzPartner began its ad attack on September 25 with full-page ads in industry publications. The full campaign also includes an extensive direct mail component that began alongside the premiere of the ads. Headquartered in Marietta, TranzPartner provides trucking companies with backroom services, financing the latest GPS communications tools, load sharing, and buying discounts. FME will be responsible for ongoing brand development, strategic planning, creative, media, and direct marketing.