Even credit unions need branding help in this day of omnipresent messaging. Associated & Federal Employees Credit Union (A&EFCU), one of the largest credit unions in Georgia has selected Hood Marketing Solutions to launch their campaign. Called “We’re Family,” the campaign centers on commercials that maintain the “we care” message. The spots, scheduled to run on Atlanta television and radio stations through the end of the year, take an aggressive marketing stand. The commercials feature lifestyle footage of people enjoying the positive benefits assumed in being a credit union member – a new car, home equity loan, credit cards, and checking with A&EFCU’s rates displayed on the screen. Radio spots use the same original theme music. The relationship between A&EFCU and Hood started in 1995 with a partnership and continued when Hood handled brand awareness after the merger between the Federal Employees Credit Union and Associated Credit Union.