ProductM Ultimedia, the multimedia branch of ProductM, LLC has recently completed a broadcast animation for New York City housewares manufacturing firm, Metrokane, Inc. The :30 spot consists entirely of 3D animation depicting, Rabbit Corkscrew, Metrokane’s notorious product, as a performer in an art deco theater. The spot is intended for broadcast in the US and Europe. Owner and Chief Animator at ProductM, Mark McJunkin said, “The animation entertains the audience while showing how easy it is to use the sophisticated mechanism.” Adrian Law did the sound for the broadcast animation. Mr. Corkscrew was commissioned by Metrokane and designed at New York’s Pollen Design.