The Headline Group has launched new client, getafreegift.com , a web site that provides free gifts. The tradeoff is for each free gift, the minds behind the site receive customer marketing information. The site’s beta test phase was launched in Atlanta and will roll out nationally in November. The new site offers more than 10,000 free gifts a day in exchange for personal marketing data. A service of e-solutions marketing, inc., the site was developed to reward customers with gifts, discount offers and information about products they are interested in and to provide sponsors with marketing information so they can more efficiently target consumers. Atlantans can log onto the site and obtain gifts from the following categories: automotive, travel/leisure, music, home improvement, pet care, photography, and sporting goods. Sponsors include: Sharper Image, Burger King, Sports Illustrated, CD Warehouse, and Play It Again Sports. President and CEO of e-solutions, Scott Sakoff says, “Getafreegift.com represents a growing trend of company’s moving toward one-to-one direct marketing online and away from more traditional forms of direct marketing…research has shown…consumers are more likely to respond to tailored messages, especially when the consumer is giving the company permission to send this information.”