Along with their new web site, HIP has also created an alliance with a sister firm to bring additional services to companies looking to reach the 18-35 year old consumer market. HIP, Inc. has taken a minority interest in Trend Influence, a developer of niche oriented marketing programs, including brand management, promotional events, sponsorship acquisition, guerilla marketing, and interactive marketing including promotional web sites, I-advertising, banners, and CD-ROM production. TI clients include Billboard Magazine, Ministry of Sound, Bill Hallman Retail, and Earthlink.