A Brewski and a Sour Punch A Brewski and a Sour Punch
Austin Kelley Advertising reeled in the Hops Restaurant Bar Brewery account. An Avado Brands, Inc. company, Hops is a casual dining microbrewery restaurant with 73 locations in 16 states across the country, including five spots in the metro Atlanta area.
With a hop, comes a skip and a jump. Austin Kelley also won the Sour Punch candy account. A division of American Licorice Company, the company’s hallmark is its brilliantly sour candies. Sour Punch Associate Marketing Manager, Catherine Holdren said, “We knew immediately after meeting with Austin Kelley they were going to be our agency. They have just as much fun in advertising as we do making candy. It’s a perfect fit.”
Before launching in on print, TV, and free standing inserts for the brand, Austin Kelley plans to do some research. Keith Sorrell, VP/Account Supervisor said, “We’ll be marketing to a whole new group of consumers – kids. We’re going to have a blast talking to kids about candy.” Bet they’ll have a blast eating it too.