When client rosters are growing and client needs are expanding, the company they are looking to must grow and expand… If the company in question is planning on keeping clients in this age and time. So design firms have become marketing-type agencies, and ad agencies have added PR capabilities, and bookstores have introduced online stores…

Merge, Inc. has responded to these factors by changing its concept from design firm to integrated marketing communications firm. Beyond adding more words to its banner, Merge has added services including consultation on brand development, strategy, integration, and positioning. Since its inception, Merge has focused on the web as a tool or medium of branding. “We have grown to be more than a design firm,” stated Principal, Michael Taylor, “We believe that the best way to elevate our client’s name is to provide unparalleled brand strategy with unmatched creative implementation.”