Going Interactive announced a new strategy and an addition to its executive and creative team. With the help of Ron Bruno, formerly of 360 Thinc Ltd., the firm seeks to strengthen its tie to the event and presentation market. Going Interactive has made another strategic acquisition, Designer, Phil Brane, graduate of Ringling School of Art and Design in Sarasota, Florida.

When Doug and Jason Davenport envisaged their new company in 1998, it was as two distinct companies. Going Interactive would provide high end Flash animation while PointMakers specialized in customized PowerPoint presentations. With its recent addition of Bruno, Going Interactive hopes to integrate these two entities seamlessly into what will be seen as one, more powerful solution.

Bruno brings his experience in the advertising/marketing field under the firm’s jurisdiction. For the past three and a half years, Bruno has been an Account Executive at 360. Most recently, he has been involved with a number of technology accounts and serves as Vice President of Communications for the Atlanta chapter of the American Marketing Association. “After almost four years as an AE, I felt it was time for a change… I’m really looking forward to this new family and to growing the firm.” With his new title, Vice President of Business Development, he will be responsible for building Going Interactive’s client base as well as forming that crucial element – strategic relationships.