Folio Z, WebGrrls Atlanta, and the Atlanta chapter of Women in Technology International celebrated Chris Coleman’s latest achievement, “The Green Banana Papers: Marketing Secrets for Technology Entrepreneurs.” Coleman, President of Folio Z, shared the experience of writing the book at the local launch at The Resource Forum. Coleman also pulled out her pen and signed copies of the book, released by St. Barthélemy Press, at Chapter 11 where the book will be sold.

“Plenty has already been written on how to write a marketing plan or develop a marketing budget,” said Coleman. “’The Green Banana Papers’ is for entrepreneurs who want to know how marketing works in real life.” The book details how to develop a budget, how to delineate good marketing from bad, how to craft that winning message and how to hire or fire ad agencies. Coleman also attempts to explain measurable marketing principles that might be foreign to new execs.

Advertisers, take note. Among the tidbits offered in Coleman’s marketing manifesto is this one: “It takes seven to nine impressions for your company or product name to ring a bell in the mind of your prospects.”

In addition to heading Folio Z, Coleman is also President of the Business and Technology Alliance in Georgia, a board member of the Technology Executives Roundtable, a member of the National Speaker’s Association, and co-author of “Winning the Technology Talent Wars: A Manager’s Guide to Recruiting and Retaining Technical Talent in a Dot-Com World.”