Formerly known as The LTC Group, Laser Tech Color will now be known as Vertis. With the new name, of course, comes new services. The new name encompasses The LTC Group, TC Advertising, and Webcraft with the newspaper premedia, media & marketing and digital production business units. These units were formerly a part of Big Flower Holdings. The LTC Group is Vertis’ premier provider of advertising production services. The name was formed from the center two syllables of advertising. The company aims to provide an integrated array of advertising and marketing solutions.