A certified century old business, Beck recently rolled out a new logo and branding campaign for the new century of service. President and CEO, Kent Hatterick said, “Our new logo represents the substance that we have provided to our clients for a century. It signifies our commitment to stay progressive for today and tomorrow.”

Employees were surprised with golf shirts emblazoned with the new logo at a kick-off meeting. Mailers were sent to business owners and thank you gifts were sent to key customers. The branding campaign that bred the new look will continue throughout 2001 as the company preps itself to move into its new headquarters at The Lumber Yard Lofts off Chattachoochee Boulevard.