Duffey Snags Flames Duffey Snags Flames
Duffey Communications and Studio D, its in house design and creative services division were honored with Bronze Flames at IABC’s Golden Flame awards for communications programs spanning the B2B and B2C marketplace. Campaigns for clients, ApartmentGuide.com and SmartSynch were recognized with Flame awards. Duffey developed the marketing, advertising, and PR campaign for ApartmentGuide.com (parent company, HPC Interactive) to motivate brand awareness and generate revenue. Since the campaign’s inception, the website has enjoyed a 28% growth in unique visitors and paid listings every month. The commercial ad for the campaign also wrangled in a prestigious Telly award. Studio D was recognized for the corporate identity program designed for SmartSynch, a software and service solutions provider. As part of this program, the company was renamed and got a brand spanking new logo.
More kudos for the squad… Nine awards fell into Duffey hands at the Phoenix Award banquet, the annual show of the Public Relations Society of America. Duffey won in marketing, communications, institutional program development, media relations, technical writing, audio news releases, by-lined articles, and direct mail for clients such as Kinko’s, HPC Interactive, Navision Software, Metro Atlanta Chamber of Commerce and Progressive Insurance.