Whoa! Flying at Cartoon Network Whoa! Flying at Cartoon Network
Cartoon Network’s Senior Writer/Producer, Mary Rutt and Director of Production for Trade and Creative Services, Beth Haden tapped Whoa! Films’ AVID Editor, Bill Orisich, Flint Artist, Adrian Guedin, and Softimage Animator, Brad Mace to create five spots for the brand new Hasbro Toy Transit promotion. While Rutt and Orisich constructed the spots, Mace animated the sweepstakes logo and built a 3D version of an in flight monitor that displays prizes and the Hasbro logo. Guedin composited a magnification of the plane’s toy-filled cargo bay over the footage of the flying plane and finished by getting all the spots online. Retro-flavored spots show Hasbro toys experiencing various events involved in travelling: encountering a ticket counter, waiting in the arrival area, and the unforgettable joy of sitting in that seat as you soar above the earth. The spots aired in November on the network.
Leading Edge Promotions returned for the Cartoon Network Bowling Club promotion. VP of Production, Marilyn Macdonald joined forces with AVID Editor, Fred Duffer to create a :30 spot for the new organization. Familiar faces from the Cartoon Network are featured along with an energetic soundtrack. It was scheduled to run throughout November and December.