Huey/Paprocki, Ltd. got a good grade from BtoB Magazine, winning a Sawyer Award at the magazine�s 17th annual show. The winning ad was a print advertisement created for client, YellowBrix, Inc., an internet company based in Alexandria, VA.
Featuring a toy giraffe perched on top of a computer, straining his neck to look at the screen below, the caption reads, �Everyone is drawn to a more interactive web site.� CEO of YellowBrix thought it worked. �There is no mistaking the meaning of this ad�,� said David Hoppman, �Websites with compelling content will draw everybody in.� Ron Huey and Joe Paprocki were Creative Directors for the project; Art Director was Paul Crawford; Copywriter was Bob Cianfrone; and Photographer was Joe Paczkowski.