Huey/Paprocki, Ltd. got a good grade from BtoB Magazine, winning a Sawyer Award at the magazine’s 17th annual show. The winning ad was a print advertisement created for client, YellowBrix, Inc., an internet company based in Alexandria, VA.
Featuring a toy giraffe perched on top of a computer, straining his neck to look at the screen below, the caption reads, “Everyone is drawn to a more interactive web site.” CEO of YellowBrix thought it worked. “There is no mistaking the meaning of this ad…,” said David Hoppman, “Websites with compelling content will draw everybody in.” Ron Huey and Joe Paprocki were Creative Directors for the project; Art Director was Paul Crawford; Copywriter was Bob Cianfrone; and Photographer was Joe Paczkowski.