MRA announced that it is donating $100,000 in PR services to launch a comprehensive campaign for Give Kids the World. Located in Kissimmee, Florida, Give Kids the World is a 51 acre village dedicated to families of children suffering from life threatening diseases.

The three month campaign MRA has suggested will be launched in the second quarter of 2001, and will include heightening awareness of the organization and providing the “resort” with strategic counsel. The “resort” for critically ill children is embellished with 96 private, fully furnished villas, an ice cream parlor, a water park, a game area, and a movie theater.