The importance of e-commerce on the success of your business. This was the platform of the Marketing in the New Economy – E-Comm 2001 Conference sponsored by BellSouth Cable & Wireless and Custom Printing Services at the BellSouth Corporate Center.

Film Captive Productions produced a video for presentation at the e-conference. The video featured interviews with CEO’s of major corporations who answered questions pertinent to the topic. Why have you decided to use e-commerce for your business? Why is it important to the development of your business? Can a business survive without e-commerce?

Director/DP, Sylvia Jackson shot the video on location at Buckhead’s Tower Place. Jackson jazzed the video up with stock footage of internet technology, the crooning of Lenny Kravitz and colorful lighting and photography. The video played as the first act of the conference, hosted by Channel 11’s news personality, Donna Lowry. Keynote speaker was Sergio Zyman of Zyman Marketing Group and author of “Building Bandwidth.”