Puttin’ the Look on the Ritz Puttin’ the Look on the Ritz

 

Maybe the five star restaurant will get a sixth for their new concept, The Wine Bar. Fusion Designworks created the identity for this addition to the Ritz-Carlton Buckhead, as well as creating a full menu.

John Blanco, Executive Assistant Manager, Food and Beverage of the Ritz Buckhead, said, “People love it, especially how it deviates from the traditional Ritz-Carlton look. It’s got its own identity, contemporary and progressive, and they think its cool.” Blanco also said the new hot spot has experienced a good response in its early months, and he anticipates refining the concept in months to come.

The logo has prime placement in the hotel, sandblasted into the glass panels flanking the entrance to The Wine Bar, adjacent to The Café. Logo design is an inverted abstract grape pyramid with scrollwork at the top creating the stem. The two sided menu features an enlarged monotone wine glass image printed on heavy card stock, and a vellum overlay attached to each side contains the grape offerings.