Fusing experience with brand development, online graphics, and print graphics, John McHale joins the Atomic Fusion team as Art Director. McHale hails from Modem Media, a global internet strategy and development company headquartered in Norwalk, Connecticut. As Art Director, McHale worked with Starwood, Unilever, IBM, and John Hancock and was honored with a 1999 Casey Award and a 2000 International ECHO Award. Prior to his stint at Modem Media, McHale worked as Graphic Designer for several New York publishing houses, designing book covers for best selling authors. At Atomic Fusion, McHale will handle concepting and creating sites based on interactivity, functionality, and creativity.

The DSL lines at Atomic Fusion have been pretty busy lately. Atomic’s recent work includes developing websites and other interactive programs for Boys & Girls Clubs of America, Enkia, CheckFree, Turner South and Zmarketing, a brainchild of Sergio Zyman.

Zyman, Coca-Cola Company’s first and longest running Chief Marketing Officer, penned the best selling book entitled “The End of Marketing as We Know It.” The inspired marketeer opened his new venture, a marketing consultancy, in Atlanta and enlisted the forces at Atomic Fusion to help with the launch of the firm’s website. Targeted at marketing professionals, the site provides a point for users to tap into Zyman’s experience, as a resource for trends and issues in marketing philosophies. Offerings include ZTools, a web based application designed to assist the creation of marketing plans; ZInsights, marketing information and perspectives; and ZBooks, compilation of marketing titles from Zyman and others.

The Atomic team is working on another site for another almighty entity, TBS Superstation. The website celebrates the network’s newest Thursday night movie franchise, “The Man Made Movie.” Like the station’s popular “Dinner & a Movie” showcase, “The Man Made Movie” surrounds the movie with fun, interesting segments. These honor the Regular Guy with home improvement tips to transform a regular house into a palace, catching the ever growing interest in home improvement. “The Man Made Movie” is filmed on location at a cabin that the Superstation has built on Lake Allatoona. The home improvement segments planned for the station and the website include a three hole golf course, a classic Irish pub style bar, fire poles between floors, and an indoor outdoor grill that slides through an opening in the wall. Do it yourselfers are encouraged to use the website as a resource for the projects introduced on the show. Site visitors can test their knowledge about home improvement, learn real construction lingo, and download screensavers and desktop graphics. The site boasts an interactive game called “Hammer Slam” which allows visitors to test their virtual hammering skills (no chance of hitting your thumb here) and then forward their scores to friends as a “viral challenge.”