Cingular is up and running now and there’s a lot to be done. Ketchum once again enlisted the help of Brick House Editorial on opening and closing videos for the wireless company’s first ‘meeting of the minds’ since launching the brand, the National Senior Manager’s Conference held at Chateau Elan.

Of the creative approach, Ketchum Account Executive, Jeffrey Peebles said, “Our goal was to forge hours of local and national footage dating back to the fall announcement and New Year launch of the new Cingular brand into a dramatic three minute timeline.”

To accomplish this, Brick House’s Clive Jenkins animated the now familiar Cingular character using Maya and Henry Infinity for compositing. Greg Gause added music and sound effects in the AVID AudioVision suite.