Presidents’ Day is a celebration of Americana and FPD3 wanted to follow suit. Guests at the company’s Presidents’ Day Cookout were welcomed with FPD3’s monument to their version of Americana – large posters boasting great bargains. “Juicy Product Packaging – Buy One Get One Free,” one read. Another, “Home Grown Interactive Web Sites - $6.99 a Bushel.” The jovial atmosphere set, guests enjoyed American fare like hot dogs.

A satire? Creative Director Calvin Florian explained the installation as a commentary on the perceived value of creative, straight from the minds of “corporate America… But once the piece was completed,” he said, “it turned out to reflect more on the flopping e-business industry… particularly many of the over-hyped web development agencies.” And we know what’s he’s talking about…