Todd-AO Atlanta recently finished a DVD project for J. Walter Thompson (JWT) and Producer Amy Jordan. Sales Director, Beth Helmer said, “We have been anxious to introduce the advantages of DVD to our clients and JWT was, in turn, excited to offer something new to their clients. DVD is something our clients talk about, but are not using widely today.

Jordan picked the DVD idea up for a presentation to be distributed to all Ford retail stores in North and South Carolina, a JWT client for over 50 years. She first considered the traditional VHS format but chose an alternative, not only to entice the audience, but to keep a long term client relationship fresh and interesting with new options and technologies. The benefits of going DVD according to Todd-AO… “It was important for us to give JWT the higher quality image. A DVD will also far outlast a VHS. It also allows for interactivity so the end user has options of what they are going to see,” said Helmer.

Acting now as part of the Liberty Livewire Group, Todd-AO was closely involved in designing interactive elements as well as complementary artwork for the DVD. The final version was steered out to Todd-AO’s division in Los Angeles for DVD authoring and mastering.