With a depressed stock market, and layoffs rocking offices across the states, new business is a concern of every agency. In response, The List hosted an event in April, discussing the very topic of generating business. The night’s presenters were Bob Lundin of Jones Lundin Beals speaking on “Making the Short List” and Janet Northen of McKinney & Silver presenting “Using PR to Build Your Agency.”

Todd Knutson, President of The List, said “We felt this was extremely timely, and a good combination of presenters. Response has been overwhelming. We have agency presidents and new business directors coming from New York, Minneapolis, Austin, Dallas, and Richmond, among other cities. More than half the attendees are from markets outside Atlanta.”

The event was held at the Art Institute of Atlanta, whose culinary students provided drinks and hors d’oeuvres. “I’m so glad to see someone bringing speakers of this caliber to Atlanta. It’s wonderful not to have to travel to New York or Chicago to see them,” said Cathy Cohan, Senior VP and Chief Knowledge Officer at BBDO South.