The Atlanta Bread Company selected Fountainhead Advertising & Public Relations and The Headline Group (THG) to manage the company’s marketing efforts. Fountainhead will develop brand positioning and creative to support the Bread Company’s advertising and marketing efforts. THG will be responsible for local and national public relations campaigns. Chief Executive of the Atlanta Bread Company, Jerry Couvaras, said, “Both of these organizations are first class and extremely creative. We are excited to partner with two organizations that have a wealth of restaurant experience and marketing success.”

The Bread Company holds a good spot in the quick-casual restaurant segment with 93 stores in 18 states and 100 additional stores forecasted for 2002.