Mid-sized B2B companies without the resources of large businesses are marked. A new marketing shop wants them. Bright Impact, Inc., a self described “Process Marketing” firm, recently hit the Atlanta marketing scene. Located off Windy Hill, the new firm seeks to help these companies solidify existing relationships while focusing on new sales. President/CEO Judy Fergusson said, “Effective marketing is much more than one big idea. It is a well thought out series of meaningful experiences at each level of interaction with the customer.”

The firm believes true results are attained by continuous feedback and evaluation. Collectively, the executive team represents 65 years of experience in strategic marketing and planning, brand management, management consulting, market research, production and fulfillment, graphic design, and internet solutions. Their combined resumes include clients Lexis-Nexis, NCR, Kodak, Square D/Group Schneider, GTE, and Xerox. “’Slam, bam, thank you ma’am’ solutions don’t get the results you want or keep your B2B relationships going,” reads the company collatera