Capstone Marketing and Working Design have joined forces to address the specific needs of CPA firms. The accounting marketing consultancy and design/corporate identity agency formed a joint venture around their new service, Brand Surgery. A six step process, Brand Surgery identifies the direction the CPA firm had been moving in, redefining that direction to yield a new, revitalized focus. Deliverables in clude logo redesign, stationary, corporate bro chures, direct mail, newsletter, and website.

Capstone’s President Jean Caragher said, “CPA firms are operating in a highly competitive environment. It is more im portant than ever that CPA firms differentiate themselves for their competitors.”

Caragher and Working Design President/Creative Director, Jude Lindquist collaborated previously to create brand positioning and collateral materials for Moore Colson, a local CPA firm.