Brick House Flies United Brick House Flies United
Brick House Editorial’s work for United Airlines garnered some recent recognition for both companies. United Airlines captured an Avion Award from the World Airline Entertainment Association (WAEA) for their in-flight videos. The awards were presented by custom publishing company Pace Communications of Greensboro, North Carolina, owner of industry trades including “Hemispheres,” United’s in flight magazine, and the Radisson’s in house mag azine, “Voyageur.” Senior Producer for Pace, Vicki Wilkins said, “The Avion Awards are very prestigious in the airline industry and the technical and creative support provided by Brick House Editorial was largely responsible for United’s winning.”
Voted “best overall in-flight entertainment,” the video is a compilation of special programs from network broadcast and cable shows and individual commercial inserts. Senior Editor James “Butch” Townley supervised the programs with Editor Bill Bowen. “We are exited to receive credit from United along with Pace, but it would be even better if it came with some Frequent Flyer miles,” laughed Townley.
Even though Brick House isn’t any richer in Frequent Flyer miles, they’ve prob ably been enjoying their share of margaritas and burritos. The company re cently finished a series of spots for Mexican restaurant, Don Pablo. Working with Brains of Fire, an agency based in Greenville, South Carolina, Brick House completed the series, “Cinco Mesa,” for the national restaurant chain. Creative Director Greg Cordell returned to the already successful theme “Get Don, Get Don” and to the nationally recognized mariachi band, Campanas De Americas.
Director Michael Somoroff staged the live outdoor fiesta, assembling dancers, waiters doing backflips, and a fire-breathing mariachi. Editor Darcy Bowman re turned to Brick House to create the offlines, integrating live action and foot shots to a music track by Williamson Evans Music of Greenville. Online was conformed in a Symphony by Clive Jenkins.