Iconologic continues to transform itself. Two new partners have joined the senior management team, now five strong. Ward Copeland steps from an Account Management position into the role of Chief Operating Officer while Mike Weikert steps from Design Director into the shoes of Creative Director.

Brother to President Brad Cope land, Ward Copeland will oversee daily operations and strategic business development. He joined the company in 1989, managing the 600 page bid document for the 1996 Centennial Olympic Games. He is a graduate of Georgia State University with a degree in Business Administration. Weikert has more than eight years of national and international design experience. He earned a Bachelor of Fine Arts in Graphic Design from Miami University in Oxford, Ohio.

Scott Thomas also came on board as new Director of Client Services. Thomas joins Iconologic from iXL, where he served as industry director for the retail, telecommunications and entertainment industries for the past year. Prior to his stint as Senior Manager, National Consumer Marketing for Powerade, Fruitopia and Minute Maid sodas (with The Coca-Cola Comp any), he worked as Client Director for iXL. Before that, he spent almost six years with Bausch & Lomb, Inc. in Rochester, NY as Global Marketing Manager.

Linking an architecture and design firm with a modular carpet company, Iconologic has examined the heights creativity can reach. The result of the pairing between Gensler and Milliken Carpet was a new brand of mod carpet designs. Oxygen can be seen in Milliken’s product catalog, in an interactive animated brand story, at its own website, and in Milliken’s design showroom in the Chicago Merchandise Mart. Iconologic created an interactive show for a press conference held in New York to introduce the brand. Oxygen has been featured in industry publications including “Interiors” and “Contract.”

From the architecture and de sign community to the mouths of babes. Icon ologic donated pro bono work for an effort aimed at children and their parents. Work included the National KidsDay logo, website, collateral materials, and advertising. Ads are running in USA Today and a number of local news papers plus billboards in select cities.

Iconologic has also completed work on the University of Georgia’s site for licensed merchandise as part of the firm’s ShopMyTeam business, expected to expand to other universities.