VW’s Forcefield VW’s Forcefield
Forcefield was selected by Volkswagen and advertising agency, Arnold Comm unications of Boston, Massachusetts to work on illustrations for VW’s new on line venture, a symposium of sorts for down loadable cutting edge music. The illustrators and designers tapped to help out with the site were all chosen for their portfolio work within the music and life style industry. The print campaign is currently running in publications in the music/fashion/lifestyle sector, including “Spin” and “Fader.” Force field’s Peter Rentz was asked to illustrate con cepts with these keywords in mind: radio, music, driving, Volkswagen.