Elizabeth O’Dowd opened her independent venture just a few months ago and since then has retained a variety of projects in a variety of sectors. Big Idea Consulting recently completed a branding project, set to launch in March 2002, for a “hot” New York fragrance. The comp any has been retained by a data storage company in the Cayman Islands for a corporate identity package. In addition, O’Dowd completed an internal package design job for Ulta Cosmetic Stores.