WOWappeal recently announced a subsidiary, WaterMark Branding. Comprised of a group of brand development specialists, WaterMark was created to answer a need the firm saw growing evermore present —how do companies spend their marketing/advertising dollars wisely (read —increased sales) when they do not have as many marketing dollars as they did before? The team will be led by Ed King, Conductor of Clarity and Guy Ferri, Chief Strategist. The team’s mission will be to take the am biguity out of the concept "branding.”

WOWappeal’s home team also grew with the addition of Brent Botes as Graphic Designer. A graduate of the Port Elizabeth School of Art and Design in South Africa, Botes previously, worked at Two Moon Advertising in South Africa.