Burmeister Group Heists Tucker Federal Burmeister Group Heists Tucker Federal
The Burmeister Group, Inc. (TBG) has been selected as agency of record for Tucker Federal Bank, a subsidiary of Eagle Bancshares, Inc., which currently holds 15 banking branches in Atlanta. TBG was selected after a formal review, replacing previous agency of record, Kilgannon McReynolds.
The campaign, scheduled to break in June 2001, will begin with a new checking campaign consisting of radio, outdoor, POP, and promotional tie-ins. TBG will handle creative duties, media planning, and buying.