Lava is one of the newest additions to Midtown’s bar and restaurant row. Owners Scott McCray and Brian Judd tapped Vision Media to spread the word and manage Lava’s public relations. The Brown Architect Group implemented what the owners envisioned would extend the brand —hip, stylish, and IT.

Another Midtown club can credit its growth, in part, to an active marketing campaign using e-mail as the primary medium created by HIP and partner Trend Influence. The club is enjoying a 30-50% response rate from said campaign. HIP is also hitting The Highlands, creating a site for Clothier/De signer, Bill Hallman. Viewers can browse through shoes and clothes, viewing thumb nails and close ups of merchandise.