BBDO South welcomed Art Reid back as Vice President, Management Super visor. Reid previously worked for the agency as a Senior Account Executive, leaving to serve as Director of Sales and Alliances at Datagistics Corp. Reid began his career in New York with J. Walter Thomp son and Jordan McGrath, Case & Taylor and did some time with Fitzgerald+CO in Atlanta. At BBDO, Reid will manage B2B communications efforts for the Cingular account.

The agency also welcomed Mary Ellen Barto and JoAnn Sciarrino; Barto as Vice President/Associate Media Director and Sciarrino as Director, Research and Consulting Services. In her new role, Barta will manage media programs for Cingular, Progress Energy, Carolina Power & Light, and Florida Power. Sciarrino will manage research and analysis for all agency accounts. Barto comes from HookMedia where she was a Managing Part ner. Previously, Barto worked with Ogilvy & Mather’s Atlanta office and has held positions with Ogilvy & Mather World wide, DDB Needham, and War wick Advertising all in New York. Sciarrino has over 14 years experience in corporate consulting. Before joining BBDO South, she was Senior VP of Marketing at IT Utility in Atlanta. Pre viously, she held positions with Burke Inc., Continua LLC, and Eastman Kodak.