Those attending the Sangria and Salsa night at Crawford in conjunction with the Creative Club and the Ad Club were not only wowed by Crawford’s in-house edible delicacies but were also invited to tour the behemoth en virons of the production, post production, do-it-all facilities. Guests wandered through the new halls on Plea sant dale, watched as editors played with their Fire/Inferno suites and listened to the timbre of the sound proof audio rooms. Attendees watched as The Learn ing Channel up linked be fore their eyes, they watched and heard Bayless Cronin’s recent spots for ESPN feat uring an amorous kangaroo and golden retriever sharing a moment, and saw the difference between video that looked like film and video that looked like video. HD never looked so good.

The Crawford Post Production team grows with the addition of two employees. Alan Newsome came on board as Creative Director of the post design and effects group. A 17 year veteran of the film and television in du stry, Newsome worked for Crawford previously, leaving to join Click 3X, where w as Creative Director, Senior Flame/In ferno Artist, and Visual Effects Supervisor.

Kathleen Fitch joins the senior management team as Executive Producer. Fitch will manage the agency and commercial production comp any business. Like Newsome, Fitch returns to Crawford. She comes from a Senior Producer position with Giant Studios.

Spreading the word on Crawford will be Sonya Dennis who was recently promoted to the position of Public Relations Coordinator and will work closely with Director of Marketing, Yvonne Matherne. Dennis replaces the role previously outsourced to Angela Winther of Winther Communications.

One of the words on Crawford’s tableaus is Atlanta, that is, attracting work to Atlanta, work that could go to the post houses of Los Angeles. And part of that attraction, Crawford says, is Dave Pickett. An Atlanta native, the Col or ist worked and trained under some of the biggest names in the biz in Santa Monica. Pickett operates the only HD Spirit DataCine in the Southeast.

Before joining Crawford in 1999, Pickett worked in Los Angeles at shops including Digital Magic, Riot, Pacific Ocean Post, and Company 3. His recent projects include: a “Priceless” spot for MasterCard, an Arby’s shot in conjunction with Fletcher Martin Ewing, the opening of the 2001 Wimbledon program for TripleHorse Entertainment, and the Headline News image campaign soon to be shown worldwide. The latter included transfer and color correction work completed at Crawford as part of the news program’s intent to update its image. Using 35mm and Turner’s motion control stage to composit images like clocks and cityscapes, the program wanted to reflect the ‘every-city’ versus reflecting Atlanta or any one city specifically. Turner Studios handled editing on the spots set to air as intro and bumpers on the program.