Crescent Resources, LLC selected Denmark Advertising & Public Relations to manage advertising for the luxury master-planned community, Sugarloaf Country Club. Formed by Duke Energy, Crescent Re sources is a land management and real estate development company based in Charlotte, North Carolina. Sugarloaf Country Club will be Gwinnett County’s first guard-gated country club. Homes overlook a 27-hole golf course dotted with lakes, streams, pines, and oaks. Prices begin in the low $600s and go up to over $3 million.

Jim Cannata has been appointed as Denmark’s Creative Services Manager. Principal Priscilla Jessup said the selection is part of the agency’s plan to ex pand. A Connecticut native, Cannata co-founded a design firm in 1994, serving clients such as Heidelberg, Major League Baseball, Dogwood Brewing Co., and Selig Chemicals. The company was acquired by a national agency in 1998.